Amazon Honeymoon Period Tactics for Reviews & Product Listing Pages
Since your new product or brand on Amazon will only be able to take advantage of the honeymoon period for a certain amount of time (typically 90 days), you must create a plan that helps you launch successfully. Making slight changes to your product listing page and securing early reviews are a couple of tactics that will help you conquer the honeymoon period.Here is an overview of the mentioned tactics:1) Amazon Vine: This program sends free product to “professional” Amazon reviewers in a program that Amazon manages. The reviewers are not people who are naturally seeking out the product.Cost: Only the cost of sending free productWhat you need: -Brand Registry-FBA Inventory-Fewer than 30 reviewsWhat you get:-60-90% review rate-Up to 30 reviews (or less depending on how many you’re willing to give away)-Can be overzealous reviews (good and bad - think like movie critics!)Timing: Reviews begin appearing two weeks after submission
3) Thumbnails: Best practices should be applied to your thumbnails when you launch to give your brand the best chance to convert shoppers.-5-7 images + 2 videos per ASIN-Lifestyle/Use images-Graphic Overlays-On brand
4) Bullet Description Copy: The leftmost words are essential for those people that scan-Ensure copy is SEO optimized for top searched keywords and consumer-friendly -Create attention-grabbing headings for each bullet-Consider the order and priority of bullet points-Use tools like Helium10 and Jungle Scout to understand what organic keywords you should include.
5) A+ Content: This is for people wanting more info before purchase and it’s especially critical for new products and brands.-Sign up for Brand Registry to access A+ Content and Brand Stores-Be attention-getting, with Brand colors, imagery, and equity assets-Show images of features, benefits, and product usage-Share your brand story