Unlocking Amazon Growth for an Established Direct-to-Consumer Brand
A premium skin care brand with a direct-to-consumer focus and distribution in high-end retail channels like Macy’s, Sephora and Ulta was trying to unlock growth on Amazon. Prior to our partnership, the brand struggled to pinpoint how channel conflict was leading to significant loss from unauthorized sellers, as well as how to maximize category opportunity on Amazon from creative, advertising and merchandising standpoints.
Year on Year Revenue Growth
Branded Search Volume
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