Amify leveraged all Amazon merchandising placements by refreshing product pages, brand store and advertising units including the introduction of videos to expand reach and extract maximum value from every potential customer.
We identified and removed as many unauthorized sellers on the channel as possible. When a clean Buy Box could not be achieved, we pivoted areas of focus on the channel to opportunities only the brand could own. This included custom products, kits and virtual bundles – as well as an agile advertising strategy.
Advertising had been a defensive tactic for the brand, focused primarily on branded terms. Amify built a 4 pillar strategy, increased investment and grew new-to-brand users while maintaining a high return on ad spend (ROAS).
Entering key selling seasons and supply chain slow downs, our warehouse provided additional support to get items into FBA faster while our team coached the client on different shipping methods direct from their warehouses in order to get vital inventory checked in faster, reducing out of stock incidents.