Protecting a Brand and Capturing a Market from Unauthorized Sellers
Hanz de Fuko is a premium hair care and styling brand with a direct-to-consumer focus as well as distribution in high-end salons and select retail channels. Prior to partnering with Amify, the Amazon channel was controlled by unauthorized sellers who were damaging the brand through poor representation, low content standards and erratic pricing. Hanz de Fuko partnered with Amify to take control of the channel, optimize their presence and unlock growth.
Brand Protection

Using proprietary listing scraping technology, we identified and worked with the brand to remove all unauthorized sellers to stabilize pricing, eliminate channel conflict and capture existing brand demand.

Capture Market Share

Utilizing all Amazon advertising products to drive incremental visibility in the category, we successfully helped Hanz de Fuko capture market share from key competitors.

Optimization & Scale

Amify leveraged all Amazon merchandising and advertising tools to expand reach and extract maximum value from every Hanz de Fuko customer through programs like DSP and Subscribe & Save.

100%
Buy Box Captured
Removed all unauthorized sellers and captured branded demand for 2+ years.
300%
Run Rate Growth
In less than 2 years.
7
Months Ahead of Sales Target
Achieved 12 month goal in just 5 months.
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